The Journal
Building the evidence file when your name appears onchain
The record is public, but screens change and memories fade. A disciplined file costs an hour and saves weeks.
Staying anonymous as a holder, from first contact to closing
A buyer who knows who you are negotiates with you, not with the asset. Where identity leaks, and how it is kept in.
The holder says no: the options that remain
No often means not now, or not on those terms. Reading a refusal, and choosing what follows.
What a dotBrand is, and what it obliges its owner to do
A dotBrand is not a domain you buy. It is a registry you run. What that difference involves.
Onchain TLDs and retailers: what to check
What is specific to retail when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and hotel groups: what to check
What is specific to hospitality when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for the legal profession
A sector word as a namespace: who needs a name in the legal profession, what it does for them, and what the operator takes on.
Running a market TLD for wine and spirits
A sector word as a namespace: who needs a name in wine and spirits, what it does for them, and what the operator takes on.
Selling a profession TLD: who buys it and how the sale runs
What is particular about selling a TLD that names a profession or a trade, from the first list of buyers to the terms.
Where onchain names fit in a brand protection budget
No renewal fees change the arithmetic of a defensive portfolio. What that means for the budget holder.
Negotiating with a legal department as a TLD holder
A legal department does not negotiate like a trader. Knowing how it works shortens the road.
Names for staff and teams under your own TLD
A name that says who someone is in the organization is useful only if it can be withdrawn the day they leave.
What running a TLD in the DNS involves, year after year
Applicants plan for the application. The obligations begin the day it succeeds.
Onchain TLDs and telecom operators: what to check
What is specific to telecom when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and consumer goods brands: what to check
What is specific to consumer goods when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for gaming communities
A sector word as a namespace: who needs a name in gaming communities, what it does for them, and what the operator takes on.
Running a market TLD for the art market
A sector word as a namespace: who needs a name in the art market, what it does for them, and what the operator takes on.
Selling a community TLD: who buys it and how the sale runs
What is particular about selling a TLD that names an interest, a culture or a community, from the first list of buyers to the terms.