The Journal
Onchain names on a phone: what resolves
Most of your customers will meet your onchain name on a phone. Here is what that screen can do with it, what it cannot, and how to check before you print the name anywhere.
Staged payments and earn-outs in a TLD sale
A TLD changes hands in a single transfer, and it does not come back. Here is how to stage a price or tie part of it to registrations without leaving one side exposed.
Two interested buyers: running a fair process
Two parties want the same TLD and only one can have it. How a holder treats both the same way, chooses once, and leaves the other with nothing to resent.
What USD 227,000 buys in an ICANN application
The headline fee pays for one thing: having an application evaluated. Here is the rest of the budget, line by line, and how an onchain TLD is costed instead.
When a lookalike name reaches your customers
Customers report an onchain name that imitates yours. Here is the order of work for the first day, the first week and the review that follows.
Acquiring a TLD ahead of a product launch
A launch date is fixed and a holder's calendar is not. Here is how to plan an acquisition backward from the day the name has to work.
Founder and executive names onchain
A founder's name is not a trademark, and it does not belong to the company by default. A working method for deciding who holds it and what happens when the person leaves.
How to write your onchain name in brand guidelines
Brand guidelines govern the logo to the millimeter and say nothing about the name a customer types into a wallet. Here is the chapter that fills the gap.
Measuring the use of a TLD from its public record
A count of names issued says little by itself. Here is how to measure issuance, spread across wallets and records set, and where the record stops.
Paying advisers and referrers at closing
A sale rarely has only two people to pay. Here is how to settle everyone from one payment, in the open, with nobody left chasing an invoice.
What a seller still owes after closing
The token moves in one transaction. The seller's obligations do not end with it. A plain account of what you still owe the buyer once the sale has closed, and where those duties stop.
What no renewal fee changes for a TLD holder
The renewal date was a cost, a risk and a reminder at once. Take it away and a holder has to decide what replaces each of the three.
Does the UDRP apply to onchain TLDs?
The UDRP binds registrars under contract with ICANN. An onchain registry is outside that contract. Here is what remains.
Forget Jerseys: Claim Your Esports Name for Digital Identity and Brand Power
In esports the name is the asset: the tag on the scoreboard, the handle on the stream. A name under .esports puts that asset in your own wallet.
Selling a trademark TLD vs a market TLD: different jobs
One has a single logical buyer and a legal department. The other has a shortlist and a business case. The method follows.
How to acquire an onchain TLD, from first check to transfer
Six stages, the decisions in each, and who inside your organization should be in the room.
How a brand gets impersonated onchain: five vectors
A TLD matching your brand is a namespace. Whoever holds it decides which names exist beneath it. Five uses a brand team should recognise.
How an onchain name resolves, and where it does not
Resolution is the difference between a name that exists and a name that works. Where things stand, without overstatement.