The Journal
Setting a ceiling for the acquisition of an onchain TLD
A ceiling is built from what the name is worth to you, not from what is asked. A method that finance will accept.
What a resolver is, and why it decides where a name works
A name works exactly where a resolver answers for it. Understanding that one component explains most of the limits.
Who governs onchain names
No one is in charge of everything, which is not the same as no rules. Where the rules actually sit.
Onchain TLDs and pharmaceutical companies: what to check
What is specific to pharma when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and sports clubs: what to check
What is specific to sport when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and delivery companies: what to check
What is specific to logistics when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for sport: who it serves and how
A sector word as a namespace: who needs a name in sport, what it does for them, and what the operator takes on.
Running a market TLD for places: who it serves and how
A sector word as a namespace: who needs a name in places, what it does for them, and what the operator takes on.
Selling a short or acronym TLD: who buys it and how it runs
What is particular about selling a very short TLD or an acronym, from the first list of buyers to the terms.
Approached about your name onchain: an internal procedure
The first hour decides whether the note reaches the right desk or dies in a spam folder. A procedure for the recipient.
Acquiring several onchain TLDs in one conversation
One file for several names is quieter and usually simpler. It also raises questions a single acquisition does not.
Tokens, wallets and keys: what a lawyer needs to know
Who owns it, who controls it and who can prove it are three different questions. The vocabulary that separates them.
Where the value sits: the TLD and the names beneath it
Holding the TLD means holding every name that could ever exist under it. That changes where the value is.
Onchain TLDs and luxury houses: what to check
What is specific to luxury when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and universities: what to check
What is specific to universities when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and payment companies: what to check
What is specific to fintech when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for education: who it serves and how
A sector word as a namespace: who needs a name in education, what it does for them, and what the operator takes on.
Running a market TLD for health professions
A sector word as a namespace: who needs a name in health professions, what it does for them, and what the operator takes on.