A web3 domain can replace a wallet address today in MetaMask, in Bitcoin.com Wallet and in apps wired to Freename's resolution API. The sender types a short word, the wallet reads a record, and the person controlling the name wrote that record.
Your finance team asks a customer to settle an invoice. Left, a pasted address. Right, a name under .yourbrand that the wallet resolves.
Illustration only. Addresses and amount are placeholders. Each wallet shows resolution in its own way.
The .yourbrand holder creates pay.yourbrand. Nobody else can mint names under that TLD.
From the wallet owning the name, the holder sets the Freename resolver and attaches a receiving address.
MetaMask with the Freename Resolution Snap, Bitcoin.com Wallet, or an app on the Global Resolution API fetches the record.
The resolved address appears before confirmation, and the funds go wherever the record points.
A third party holding the TLD that matches your trademark can create pay or treasury names under it and aim each at a wallet it controls. Customers see your brand in the recipient field and pay the holder. Your counsel reads the legal picture; a confidential check maps the facts.
A buyer's finance lead can watch a name become an address on a phone during the first conversation. Seeing it work ends the debate about what the TLD is for, which tends to protect the terms you set.
A market TLD can give members, merchants or players a wallet name each. Each registration pays the TLD holder a cut of the fee, up to half on the registry's current terms.
Where it stops. A name resolves only in wallets that support Freename names, never through the ICANN DNS. A resolved name proves that someone wrote a record, and brand ownership is another matter. Chains and tokens vary by wallet, so start every new name with a small transfer.
Register, connect, set the resolver, link the address.
The Freename Resolution Snap.
Readable names in place of addresses for sending and receiving.
Global Resolution API for wallets and browsers.
The TLD holder's share of registration fees.
Yes, once the Freename Resolution Snap is installed. Type the Freename name where the address would go, then compare the returned address with your invoice before confirming.
Freename's flow runs in order: register the name, connect the wallet holding it, set the Freename DNS resolver, then link your receiving address. Compatible wallets return that address from then on.
The wallet controlling the name. Above it, the TLD holder decides which names exist in the first place, which is why a TLD matching your brand matters even if you never touched it.
With facts. The free, confidential Trademark Name Check shows what exists. If you act, Hush Partners runs a quiet acquisition settled in escrow, and legal questions remain with your counsel.
One named partner reads every request. Holders start with a private valuation. Organizations start with a confidential brief.