TLD valuation, built on who would buy it.
A credible TLD valuation starts with the buyer, never with a price list. Hush Partners weighs seven factors, builds a range from them and writes down every assumption. Here is the method. When you want it applied to your own TLD, the request takes two minutes.
How much is a TLD worth? Seven factors decide.
Some factors raise the ceiling, some cap it, and one or two can erase it. The written valuation scores all seven against your TLD.
String quality
Length, spelling, meaning and how many languages read it cleanly.
TLD type
Trademark TLD with one natural owner, or market TLD with a sector behind it.
Logical buyers
Who could put it to work tomorrow, how many of them exist, and how strong their case is.
Cleanliness
Subnames issued, past listings, public noise. A crowded record discounts every offer.
Sector economics
The money that flows through the sector the word names, and how much of it a namespace could touch.
Subname revenue
For market TLDs, what names issued underneath could earn a holder, on assumptions we state.
Liquidity
How long a sale would plausibly take, and what waiting costs the holder meanwhile.
Your TLD
Send it with proof of holding. One partner scores it against all seven.
Request a valuationWeb3 TLD value, on one page
The first page of every written valuation looks like this. The detail and the reasoning follow behind it.
Factor scores
- String qualityLifts
- TLD typeLifts
- Logical buyersOne, strong
- CleanlinessClean
- Sector economicsNeutral
- Subname revenueNot central
- LiquidityCaps
Illustration · fictional TLD, placeholder ranges, no real figures
- The floor protects you
The level below which a sale makes no sense for the holder. Nothing gets discussed underneath it.
- The working range is where deals land
Built from the strongest logical buyer's business case, then tested against whatever public evidence exists.
- The ceiling case is conditional
What the TLD could fetch if a stated condition holds, such as a second buyer with a live need.
- Every score has a paragraph
Behind the summary, each factor gets its reasoning and its assumptions, so your adviser or your fund can audit it.
Where a valuation stops
A range is a reasoned judgment. It is honest about the parts of the market nobody can see.
- It cannot promise a buyer will pay inside the range.
- It cannot lean on public comparables that do not exist. Most serious sales are never published.
- It will not be inflated to win a mandate. A flattering number costs the holder later.
Why comparable sales help less than expected
A similar-looking string sold to a different buyer for a different reason says little about yours. Published prices are rare, often partial, and sometimes staged. We use what exists as a cross-check on the range, and we say in writing how much weight it carried.
Valuing a whole portfolio
We sort the portfolio by potential first, then value in detail the TLDs that carry most of it. The rest receive a short note on why they rank lower, which is often useful on its own.
Questions about TLD valuation
How is a TLD valuation different from an asking price?
An asking price is a hope set by the seller. A valuation explains, factor by factor, what a logical buyer can do with the TLD and what that supports. It comes as a range with stated assumptions.
Do I need to sell through Hush Partners to get one?
No. The valuation stands on its own and stays yours. If you later decide to sell, it becomes the starting point of the buyer map.
What do you need to value my TLD?
The name of the TLD is enough to start: its registry record is public and we read it ourselves. The address of the holding wallet helps if you care to give it. We never ask for a signature, a private key or a seed phrase.
Can a fund or an accountant rely on it?
It is written so a third party can follow the reasoning and the assumptions. How they use it for reporting is their call and their adviser's.