You got in early. Choose how you get out.
A TLD holder exit pays best when it is planned as a sequence: the right name, to the right buyer, in the right order. Hush Partners already places trademark TLDs held on the Freename registry, and keeps every seller out of sight.
Why the quiet window is open now
Organizations are about to think harder about owning their name as a TLD. Those who find theirs onchain will prefer a private conversation to any public step. Holders who are ready when that happens set the terms.
ICANN's 2026 application window for new gTLDs closed. The applied-for strings go on a public list, name by name.
applications proceed, each facing an expected ICANN evaluation fee of USD 227,000. That is what a DNS TLD costs a brand before any outcome.
Websites, wallet names, payment links and agent identities already work on onchain TLDs. Buyers can see the use case. See what works
The figures are sourced on dotBrand vs onchain TLD.
Sell a TLD portfolio in the right order
Dumping ten names at once tells every buyer you need cash. A sequence lets each closing raise the credibility of the next one.
Bundle by buyer
Names pointing at the same organization travel together in one file.
Single buyers first
Trademark TLDs with one logical buyer lead. Market TLDs wait for a real shortlist.
Nobody learns it was you
Your partner knows who you are. The buyer sees a TLD, its onchain record and Hush Partners. That is the whole picture they get.
What we need to start
- The list of TLDs you want reviewed, or the whole book
- Nothing to prove upfront: the registry record is public and we check it ourselves
- Your goals: floor price, timing, names you want to keep
- Any offer already on the table, so nothing collides
Habits that cost holders money
- A public listing that sits for months and signals no demand
- Subnames issued just before a sale, which crowd the namespace
- Cold emails to a marketing inbox instead of the legal team
- Selling the flagship first and orphaning the related names
- Your identity and other holdings never enter the pitch
- NDA on both sides before any detail moves
- One named partner from first note to closing
- No exclusivity imposed. Other mandates can run alongside ours
- Nothing issued under a TLD while it is under discussion
- A clear no from a buyer ends that approach
Where holders usually go next
Holders ask
Can I sell part of my portfolio and keep the rest?
Yes. Many holders keep the names they believe in and exit the rest. The valuation shows which TLDs to hold and which to place now.
Does the ICANN round change what my onchain TLDs are?
No. ICANN's program covers TLDs in the DNS root. Onchain TLDs live on the Freename registry and resolve through its own layer. What the round changes is how many organizations are thinking about TLDs at all.
Why not list the TLDs on a marketplace?
A listing invites lowball offers and tells serious buyers the name has not sold. A direct approach to the one function that can say yes keeps the price intact.
What if a buyer contacts me directly during a mandate?
Tell your partner. We agree together how to handle it, so you never negotiate against your own file.