Sitemap
Every page of the site, in one place, followed by every Journal article by category.
Services
Onchain today
Tools & resources
Company & legal
Journal articles
Brand protection 39 articles
- Approached about your name onchain: an internal procedure
- Building the evidence file when your name appears onchain
- Does the UDRP apply to onchain TLDs?
- Founder and executive names onchain
- Group name, brands, products: which onchain names matter
- How a brand gets impersonated onchain: five vectors
- How to audit your brand's onchain namespace
- How to write your onchain name in brand guidelines
- Licensees, franchisees and names under your TLD
- Lookalike onchain TLDs: which variants of your name matter
- Onchain names in a company acquisition: the IP checklist
- Onchain TLDs and airlines: what to check
- Onchain TLDs and banks: what a general counsel should check
- Onchain TLDs and car makers: what to check
- Onchain TLDs and consumer goods brands: what to check
- Onchain TLDs and crypto exchanges: what to check
- Onchain TLDs and delivery companies: what to check
- Onchain TLDs and energy companies: what to check
- Onchain TLDs and game publishers: what to check
- Onchain TLDs and healthcare providers: what to check
- Onchain TLDs and hotel groups: what to check
- Onchain TLDs and insurers: what to check
- Onchain TLDs and luxury houses: what to check
- Onchain TLDs and payment companies: what to check
- Onchain TLDs and pharmaceutical companies: what to check
- Onchain TLDs and publishers: what to check
- Onchain TLDs and retailers: what to check
- Onchain TLDs and sports clubs: what to check
- Onchain TLDs and telecom operators: what to check
- Onchain TLDs and universities: what to check
- Registry, wallet and marketplace policies a brand can invoke
- The board memo on your brand's onchain TLD
- Trademark TLDs onchain: what they are and why they exist
- What trademark law reaches onchain, and what it does not
- When a lookalike name reaches your customers
- When leaving an onchain TLD alone is the right decision
- Where onchain names fit in a brand protection budget
- Writing an internal policy for onchain names
- Your organization's name onchain: a guide for legal teams
Selling 32 articles
- An offer arrives for your TLD: what to do before you answer
- Choosing an intermediary to sell a TLD: the questions to ask
- How much do names under a TLD add to its value
- Licensing a TLD instead of selling it
- Negotiating with a legal department as a TLD holder
- Paying advisers and referrers at closing
- Planning the exit of an onchain TLD portfolio
- Preparing an onchain TLD for sale
- Royalty program terms when a TLD changes hands
- Selling a community TLD: who buys it and how the sale runs
- Selling a finance word TLD: who buys it and how it runs
- Selling a geographic TLD: who buys it and how the sale runs
- Selling a non-English TLD: who buys it and how the sale runs
- Selling a profession TLD: who buys it and how the sale runs
- Selling a short or acronym TLD: who buys it and how it runs
- Selling a TLD held by several people
- Selling a TLD that already has names issued under it
- Selling a trademark TLD vs a market TLD: different jobs
- Seven pricing mistakes onchain TLD holders make
- Staged payments and earn-outs in a TLD sale
- Staying anonymous as a holder, from first contact to closing
- Succession planning for holders of onchain TLDs
- Tax and accounting questions to settle before you sell a TLD
- The terms of a TLD sale, explained line by line
- Two interested buyers: running a fair process
- What a buyer map is, and how one is built
- What a sell-side mandate contains, clause by clause
- What a seller still owes after closing
- What is a TLD worth? Valuing onchain TLDs
- When not to sell a TLD
- Who actually buys an onchain TLD
- Writing a teaser for a TLD without naming it
Acquiring 32 articles
- Acquiring a TLD ahead of a product launch
- Acquiring several onchain TLDs in one conversation
- An investment thesis for onchain TLDs
- Announcing your onchain TLD, or not
- Approaching the holder of a TLD without showing your hand
- Buying a TLD without revealing the buyer
- Due diligence before you acquire an onchain TLD
- Escrow for digital assets: how a clean transfer works
- Getting a TLD acquisition through procurement
- How a corporate treasury pays for an onchain TLD
- How to acquire an onchain TLD, from first check to transfer
- Running a market TLD for education: who it serves and how
- Running a market TLD for events: who it serves and how
- Running a market TLD for gaming communities
- Running a market TLD for health professions
- Running a market TLD for independent work
- Running a market TLD for music: who it serves and how
- Running a market TLD for online communities
- Running a market TLD for places: who it serves and how
- Running a market TLD for real estate: who it serves and how
- Running a market TLD for sport: who it serves and how
- Running a market TLD for the art market
- Running a market TLD for the legal profession
- Running a market TLD for travel: who it serves and how
- Running a market TLD for wine and spirits
- Setting a ceiling for the acquisition of an onchain TLD
- The accounting questions an acquired onchain TLD raises
- The first ninety days after acquiring an onchain TLD
- The holder says no: the options that remain
- Warranties a buyer should ask a TLD seller for
- Who gets a name under your TLD: writing an issuance policy
- Who holds the keys: custody of an onchain TLD
Onchain today 33 articles
- A shared suffix or a TLD of your own: two naming models
- A website on an onchain TLD: how publishing to IPFS works
- AI agents that pay and get paid under a name
- Browser extensions that resolve onchain names: what to ask
- Email and onchain names: what does not work yet
- ERC-8004 explained: the draft standard for trustless agents
- Forget Jerseys: Claim Your Esports Name for Digital Identity and Brand Power
- How an onchain name resolves, and where it does not
- How to read the public record of an onchain TLD
- IPFS and content addressing, explained without the mythology
- Lookalike characters in onchain names: the homoglyph problem
- Losing access to a TLD: prevention and real recovery
- Managing a TLD from an AI assistant: what to delegate
- Measuring the use of a TLD from its public record
- Names for staff and teams under your own TLD
- Naming AI agents under your own TLD
- Onchain names on a phone: what resolves
- Onchain TLD and DNS domain: twelve practical differences
- Onchain top-level domains: the complete guide
- One name, several blockchains: how a name maps to addresses
- Paying to a name instead of an address
- Pricing the names under your TLD
- Privacy on a public record: what others see about your TLD
- Terms of use for names issued under your TLD
- Testing an onchain name before you publish it
- The records an onchain name can carry
- The reserved list: names to hold back before launch
- Tokens, wallets and keys: what a lawyer needs to know
- Verifying a counterparty by its onchain name
- What a resolver is, and why it decides where a name works
- What an onchain name proves, next to a certificate
- What happens to the names under a TLD when it changes hands
- What no renewal fee changes for a TLD holder
Market & ICANN 29 articles
- A short history of namespaces outside the DNS
- Abuse handling in the DNS and onchain: who can stop a name
- Contention sets: when several applicants want the same TLD
- From application to delegation: the path of a gTLD
- Geographic names: what the DNS learned, and onchain
- How a new gTLD application is evaluated, in outline
- How prices form in a market without comparables
- How wallets and browsers decide which names to support
- ICANN's new gTLD round, explained for brand owners
- Interoperability between naming systems: why it is hard
- Name collisions: when a DNS TLD meets an onchain TLD
- Objections and rights protection in an ICANN round
- Onchain names in a corporate domain portfolio
- Registry risk: what a TLD holder depends on
- The case against onchain TLDs, taken seriously
- The Freename name collision patent, in plain language
- The regulatory questions around onchain names
- The Trademark Clearinghouse and sunrise, absent onchain
- What a dotBrand is, and what it obliges its owner to do
- What an earlier creation date is worth
- What makes a naming system last
- What running a TLD in the DNS involves, year after year
- What the applied-for strings list tells a TLD holder
- What the domain aftermarket learned in thirty years
- What the list of applied-for strings tells a brand owner
- What USD 227,000 buys in an ICANN application
- Where the value sits: the TLD and the names beneath it
- Who governs onchain names
- You applied for a dotBrand: deciding on the onchain twin