Acquiring
Acquiring an onchain TLD starts with checking who holds it and ends with a transfer settled in onchain escrow. These articles follow that path for organizations and their advisers: due diligence on a TLD, setting a ceiling before you make contact, approaching a holder, what to do when the answer is no, the accounting questions an acquired TLD raises, and the first ninety days after the transfer.
Buying a TLD without revealing the buyer
A buyer can stay unnamed through a negotiation. The public record is another matter, and it is decided by the wallet you choose before the first note goes out.
Warranties a buyer should ask a TLD seller for
A public record shows which wallet holds a TLD. It does not show what the seller promised to someone else. That gap is where warranties do their work.
Getting a TLD acquisition through procurement
The business case is agreed, then the purchasing system asks the seller for a supplier number. A file-by-file route through the four functions that must sign.
How a corporate treasury pays for an onchain TLD
Your company has agreed to buy a TLD and the price must be paid onchain. Here is how a treasury team that has never done it gets from budget to escrow under its normal controls.
An investment thesis for onchain TLDs
Written the way an analyst would write it for an investment committee: the case, the case against, and the conditions under which the position should be closed.
Acquiring a TLD ahead of a product launch
A launch date is fixed and a holder's calendar is not. Here is how to plan an acquisition backward from the day the name has to work.
How to acquire an onchain TLD, from first check to transfer
Six stages, the decisions in each, and who inside your organization should be in the room.
Due diligence before you acquire an onchain TLD
The record is public, which makes diligence easier than for most assets. What to read, and what the record cannot tell you.
Who holds the keys: custody of an onchain TLD
The most valuable decision after an acquisition is made before it: where the TLD will live and who can move it.
The first ninety days after acquiring an onchain TLD
An acquired TLD that sits unused protects the name and nothing else. A plan for the first quarter.
Who gets a name under your TLD: writing an issuance policy
A namespace without rules fills up with names nobody remembers approving. The policy fits on two pages.
Approaching the holder of a TLD without showing your hand
A holder who sees a large organization behind an enquiry prices the organization. How to be heard without being read.
Escrow for digital assets: how a clean transfer works
How escrow protects both sides, and how to check a transfer yourself.
Running a market TLD for music: who it serves and how
A sector word as a namespace: who needs a name in music, what it does for them, and what the operator takes on.
Running a market TLD for independent work
A sector word as a namespace: who needs a name in independent work, what it does for them, and what the operator takes on.
Setting a ceiling for the acquisition of an onchain TLD
A ceiling is built from what the name is worth to you, not from what is asked. A method that finance will accept.
Running a market TLD for sport: who it serves and how
A sector word as a namespace: who needs a name in sport, what it does for them, and what the operator takes on.
Running a market TLD for places: who it serves and how
A sector word as a namespace: who needs a name in places, what it does for them, and what the operator takes on.