The Journal
Selling a non-English TLD: who buys it and how the sale runs
What is particular about selling a TLD in a language other than English, or in a non-Latin script, from the first list of buyers to the terms.
An offer arrives for your TLD: what to do before you answer
The first offer is rarely the best one and rarely the last. What it tells you, and how to reply.
The accounting questions an acquired onchain TLD raises
Auditors will want to know what it is, who controls it and how you know. Prepare the answers before they ask.
How to read the public record of an onchain TLD
The record does not lie, but it does not explain itself either. A guide to what you are looking at.
Onchain TLDs and airlines: what to check
What is specific to airlines when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and publishers: what to check
What is specific to media when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and crypto exchanges: what to check
What is specific to crypto when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for online communities
A sector word as a namespace: who needs a name in online communities, what it does for them, and what the operator takes on.
Running a market TLD for events: who it serves and how
A sector word as a namespace: who needs a name in events, what it does for them, and what the operator takes on.
Registry, wallet and marketplace policies a brand can invoke
Every platform between a name and a customer has terms. Knowing which one to address, and what to ask, is most of the work.
What a sell-side mandate contains, clause by clause
A mandate is short. Each clause answers a question that would otherwise come up at the worst moment.
Announcing your onchain TLD, or not
Some holders launch quietly and let the names speak. Others announce. What each choice commits you to.
ERC-8004 explained: the draft standard for trustless agents
Three registries, one question: can you trust an agent you have never met. A plain reading of the draft.
Onchain TLDs and car makers: what to check
What is specific to automotive when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and game publishers: what to check
What is specific to gaming when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for real estate: who it serves and how
A sector word as a namespace: who needs a name in real estate, what it does for them, and what the operator takes on.
Running a market TLD for travel: who it serves and how
A sector word as a namespace: who needs a name in travel, what it does for them, and what the operator takes on.
Selling a geographic TLD: who buys it and how the sale runs
What is particular about selling a TLD that names a city, a region or a country, from the first list of buyers to the terms.