The Journal
How much do names under a TLD add to its value
Revenue from names is real arithmetic on uncertain inputs. A worked example, and the discount a buyer applies.
Who gets a name under your TLD: writing an issuance policy
A namespace without rules fills up with names nobody remembers approving. The policy fits on two pages.
Onchain TLDs and banks: what a general counsel should check
A bank's name next to a payment instruction carries weight. That is the reason this sector should look first.
What is a TLD worth? Valuing onchain TLDs
Comparables are thin. Here is what actually drives the value of a TLD, and how a private valuation works.
ICANN's new gTLD round, explained for brand owners
Sixteen hundred applications and a six-figure fee each. What the round is, and the namespace it leaves untouched.
Name collisions: when a DNS TLD meets an onchain TLD
Two systems, one string, no shared authority. What happens at the point where they meet.
The Freename name collision patent, in plain language
A patent on how colliding names are resolved was granted before the application window opened. What it says, without the claims language.
Approaching the holder of a TLD without showing your hand
A holder who sees a large organization behind an enquiry prices the organization. How to be heard without being read.
Onchain TLD and DNS domain: twelve practical differences
They look alike on a screen and behave differently in almost every respect that matters to an owner.
Your organization's name onchain: a guide for legal teams
Registries, TLDs, subnames, and the options on the table when your organization's name shows up onchain.
Escrow for digital assets: how a clean transfer works
How escrow protects both sides, and how to check a transfer yourself.
Onchain TLDs and insurers: what to check
What is specific to insurance when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and energy companies: what to check
What is specific to energy when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and healthcare providers: what to check
What is specific to healthcare when the organization's name exists as an onchain TLD, and what to check first.
Running a market TLD for music: who it serves and how
A sector word as a namespace: who needs a name in music, what it does for them, and what the operator takes on.
Running a market TLD for independent work
A sector word as a namespace: who needs a name in independent work, what it does for them, and what the operator takes on.
Selling a finance word TLD: who buys it and how it runs
What is particular about selling a TLD that names a financial activity or product, from the first list of buyers to the terms.
Group name, brands, products: which onchain names matter
The famous name is rarely the legal entity's name. Start from what the customer says, not from the organisation chart.