Selling
How onchain TLDs are valued and sold through a private desk.
What a sell-side mandate contains, clause by clause
A mandate is short. Each clause answers a question that would otherwise come up at the worst moment.
Selling a geographic TLD: who buys it and how the sale runs
What is particular about selling a TLD that names a city, a region or a country, from the first list of buyers to the terms.
Staying anonymous as a holder, from first contact to closing
A buyer who knows who you are negotiates with you, not with the asset. Where identity leaks, and how it is kept in.
Selling a profession TLD: who buys it and how the sale runs
What is particular about selling a TLD that names a profession or a trade, from the first list of buyers to the terms.
Negotiating with a legal department as a TLD holder
A legal department does not negotiate like a trader. Knowing how it works shortens the road.
Selling a community TLD: who buys it and how the sale runs
What is particular about selling a TLD that names an interest, a culture or a community, from the first list of buyers to the terms.
Tax and accounting questions to settle before you sell a TLD
Nobody can answer these for you in an article. What an article can do is make sure you ask them in time.
What a buyer map is, and how one is built
A list of companies is not a buyer map. A map says who, why, through whom, and in what order.
The terms of a TLD sale, explained line by line
Most failed sales fail on a term nobody discussed. The lines to look at before the number.
When not to sell a TLD
A desk that sells TLDs should say when not to. Here are the cases.
Selling a TLD that already has names issued under it
An occupied namespace is not unsellable. It is a different asset and should be presented as one.
Succession planning for holders of onchain TLDs
The asset has no registrar to call and no account to recover. Planning is the only route.
Selling a TLD held by several people
A buyer wants one counterpart who can commit. Getting there is work to do before the first approach.
Choosing an intermediary to sell a TLD: the questions to ask
You are hiring a voice and a judgment. Ask how both will be used before you sign.