Brand protection
What legal and brand teams should know about names onchain.
Group name, brands, products: which onchain names matter
The famous name is rarely the legal entity's name. Start from what the customer says, not from the organisation chart.
Onchain TLDs and pharmaceutical companies: what to check
What is specific to pharma when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and sports clubs: what to check
What is specific to sport when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and delivery companies: what to check
What is specific to logistics when the organization's name exists as an onchain TLD, and what to check first.
Approached about your name onchain: an internal procedure
The first hour decides whether the note reaches the right desk or dies in a spam folder. A procedure for the recipient.
Onchain TLDs and luxury houses: what to check
What is specific to luxury when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and universities: what to check
What is specific to universities when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and payment companies: what to check
What is specific to fintech when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and airlines: what to check
What is specific to airlines when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and publishers: what to check
What is specific to media when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and crypto exchanges: what to check
What is specific to crypto when the organization's name exists as an onchain TLD, and what to check first.
Registry, wallet and marketplace policies a brand can invoke
Every platform between a name and a customer has terms. Knowing which one to address, and what to ask, is most of the work.
Onchain TLDs and car makers: what to check
What is specific to automotive when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and game publishers: what to check
What is specific to gaming when the organization's name exists as an onchain TLD, and what to check first.
Building the evidence file when your name appears onchain
The record is public, but screens change and memories fade. A disciplined file costs an hour and saves weeks.
Onchain TLDs and retailers: what to check
What is specific to retail when the organization's name exists as an onchain TLD, and what to check first.
Onchain TLDs and hotel groups: what to check
What is specific to hospitality when the organization's name exists as an onchain TLD, and what to check first.
Where onchain names fit in a brand protection budget
No renewal fees change the arithmetic of a defensive portfolio. What that means for the budget holder.